Yeti set out to conquer the cooler market. A supply-chain murder almost derailed it.

By Business Insider | Dec 1, 2024 at 04:14 AM EST

In 2008, the Seiders brothers launched Yeti coolers with Ivan Brown's help. Tragedy struck when Ivan was murdered, leaving the future of Yeti in jeopardy. Despite challenges, Yeti is now a $3.5 billion company, demonstrating resilience and success.

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