What's the top Super Bowl viewership matchup? Sports Media Mailbag, Part 2

By The New York Times | Nov 27, 2024 at 05:05 AM EST

The 39th Media Mailbag for The Athletic discusses Super Bowl viewership scenarios, World Cup broadcasting bids, MLS matches behind paywalls, team-specific streaming packages, broadcasting for college football, and the impact of sports betting on media.

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