What Luxury Can Learn From China's Singles' Day

By Forbes | Nov 20, 2024 at 05:21 PM EST

China's Singles' Day retail festival in 2024 showed signs of recovery for luxury brands. Despite challenges, e-commerce platforms like Alibaba and JD.com reported growth, with trends showing a shift towards premium products. Luxury brands adapted by launching exclusive items on platforms like Tmall, indicating a strategic shift.

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