The TikTok Games: from cardboard beds and Kanye spoofs to Muffin Man

By The Guardian | Aug 10, 2024 at 03:08 AM EST

Paris 2024 Olympics have seen a surge in TikTok content, with athletes sharing behind-the-scenes moments for money and exposure. The Chinese-owned app's dominance has led to a significant increase in Olympic-related videos, creating new opportunities for athletes to engage with fans and gain sponsorships.

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