The Calm app bought ad blocks on CNN and ABC on election night to give viewers '30 seconds of silence'

By Business Insider | Nov 7, 2024 at 03:21 AM EST

President-elect Donald Trump won the election, prompting Calm, a mental fitness company, to air silent ads on major networks during election night to provide viewers a break from the news chaos. Marketing experts praised the well-timed and effective campaign strategy.

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