Snap's new AI feature lets you create Snapchat Lenses by simply describing them | TechCrunch

By TechCrunch | Sep 17, 2024 at 01:57 PM EST

Snap, Snapchat's parent company, introduces new AI tools for creators, including Easy Lens for AR effects. CEO Evan Spiegel sees generative AI as transformative for Snap's growth, with plans to enhance identity preservation and generative video experiences.

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