Sheep-herding with Joe Lycett? ITV's AI plan is the worst idea since monkey tennis

By The Guardian | Oct 21, 2024 at 10:03 AM EST

ITV plans to use AI to generate TV show ideas, sparking concerns about the future of television creativity. Critics argue AI cannot replicate human creativity, risking the quality of entertainment. Despite the potential cost-cutting benefits, the move could lead to a decline in original and innovative content.

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