Senate Republicans make sudden change in ad strategy amid cash crunch

By POLITICO | Oct 2, 2024 at 09:18 AM EST

Hybrid ads blend national issues with Senate or House races, but can be challenging to create. The NRSC is using these ads in key states to counter Democratic spending, focusing on linking candidates to Kamala Harris. By shifting to hybrid ads, they can save money compared to independent expenditure rates.

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