Post-COVID life and China's tough economy pushes a 95-year-old jewelry brand to embrace 'wearability' and a more casual consumer

By Yahoo! Finance | Dec 2, 2024 at 01:33 AM EST

Chow Tai Fook Jewellery's new store in Hong Kong boasts a subtle design, reflecting traditional Hong Kong imagery. The brand aims to revamp and modernize amidst a luxury downturn, with a focus on wearability and appealing to a younger consumer base.

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