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Playboy Shares Rally on Report Hefner's Son Offers $100M for Brand

By MarketWatch   |   Oct 21, 2024 at 11:06 AM EST
Playboy Shares Rally on Report Hefner's Son Offers $100M for Brand

PLBY Group's stock rose as Hugh Hefner's son, Cooper, expressed interest in repurchasing the Playboy brand. The offer, valued at $100 million, led to an 18% increase in stock price.

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