Playboy Rejects $100M Offer From Hugh Hefner's Son

By MarketWatch | Oct 24, 2024 at 08:53 AM EST

PLBY Group rejected a $100 million offer from Cooper Hefner for the Playboy brand, deeming it undervalued. The company aims to focus on its Playboy assets and explore all opportunities for shareholder value. Contact Adriano Marchese at adriano.marchese@wsj.com.

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