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Playboy founder Hugh Hefner's son offers $100M cash to buy back iconic brand, pledges to 'restore its legacy'

By Fox News   |   Oct 28, 2024 at 04:39 AM EST
Playboy founder Hugh Hefner's son offers $100M cash to buy back iconic brand, pledges to 'restore its legacy'

Cooper Hefner aims to acquire Playboy with a $100 million bid, aiming to restore its legacy and innovate for new generations. Playboy, a cultural icon, evolved into a lifestyle brand challenging norms and advocating for freedom.

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