Phillip Schofield is following the modern celebrity redemption playbook. Here it is | Mark Borkowski

By The Guardian | Sep 27, 2024 at 05:07 AM EST

Disgraced presenter Phillip Schofield is making a strategic return to TV after an abuse of power scandal. His appearance on Cast Away aims for redemption. The show's format and narrative serve to rebuild his reputation, as he navigates the public's short attention span and potential pitfalls of a comeback strategy.

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