Old Milwaukee's Revving Its Sponsorship Engines Again In Car Racing

By Forbes | Sep 9, 2024 at 06:13 PM EST

Old Milwaukee returns to racing after 40 years, sponsoring Juncos Hollinger Racing in the INDYCAR SERIES with its NA near beer. The brand aims to connect with fans and promote its outdoor-friendly image. The partnership reflects the team's and fans' alignment with the iconic brand.

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