NBA Cup Prize Money Has Varying Appeal To NBA Players: 'A Nice Bonus'

By Forbes | Nov 6, 2024 at 07:06 PM EST

The NBA's In-Season Tournament was a success with increased ratings and player engagement. The Los Angeles Lakers won in 2023. The tournament, now named NBA Cup, offers financial rewards. Players like Buddy Hield and Damian Lillard see it as a motivation.

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