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Myntra bets on 4-hour delivery amid India's quick commerce boom | TechCrunch

By TechCrunch   |   Sep 16, 2024 at 07:09 AM EST
Myntra bets on 4-hour delivery amid India's quick commerce boom | TechCrunch

India's fashion e-commerce giant Myntra is experimenting with a four-hour delivery service in select cities to keep up with the quick commerce trend reshaping consumer habits. The initiative aims to boost sales by offering faster delivery times, in response to the growing competition in the Indian e-commerce market.

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