Linehan: Boston NWSL club misses the mark with BOS Nation FC and marketing campaign

By The New York Times | Oct 16, 2024 at 06:14 AM EST

Boston's new NWSL team, BOS Nation FC, faced backlash over its name and marketing campaign. Critics found the launch to be poorly executed and disconnected from the city's soccer culture. Despite initial missteps, there is hope for a course correction before the 2026 season begins.

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