Intent-Based Marketing: Yahoo's New Edge With Zeta Partnership

By Forbes | Sep 20, 2024 at 09:37 AM EST

$Intent-Based Marketing: Yahoo's New Edge With Zeta Partnership$

Yahoo is partnering with Zeta Global to enhance personalized marketing through AI. The collaboration aims to boost user engagement, increase brand favorability, and drive business results by leveraging intent-based marketing and prioritizing customer privacy.

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