I felt out of my depth with my multi-million-dollar business. Sharing my struggles on TikTok helped save me.

By Business Insider | Nov 6, 2024 at 05:40 AM EST

Aimee Smale, 27, founder of Odd Muse, shared her struggles on TikTok, receiving immense support. Despite rapid growth, she felt overwhelmed and considered hiring a CEO to manage the company's expansion, emphasizing transparency and self-care.

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