From Flower Crowns To Fragrance: How Cult Gaia Built A Cult Following

By Forbes | Sep 5, 2024 at 05:40 PM EST

Cult Gaia, founded by Jasmin Larian Hekmat, has evolved from flower crowns to a diverse lifestyle brand. By embracing virality, the brand has expanded successfully with products like the Ark Bag and a new fragrance line, maintaining a focus on innovation and timeless design.

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