Former Starbucks CEO Howard Schultz says Brian Niccol's back-to-basics plan will fix slumping sales at the coffee giant

By Business Insider | Nov 11, 2024 at 06:43 PM EST

New Starbucks CEO Brian Niccol, facing slumping sales, seeks to revive the company with a back-to-basics strategy supported by former CEO Howard Schultz. Despite challenges, Niccol aims to restore the brand's identity and customer experience.

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