E.l.f. Beauty CEO says low prices have helped company thrive as cosmetics industry slows

By CNBC | Sep 16, 2024 at 07:13 PM EST

E.l.f. Beauty CEO Tarang Amin shared with CNBC the company's success in offering affordable beauty products amidst a challenging industry. Despite a 6% decline in consumer spending, E.l.f. saw a 50% sales increase, targeting Gen Z and Gen Alpha consumers.

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