Democrats won 'highly engaged' voters and struggled with everyone else in 2024

By NBC News | Nov 18, 2024 at 04:07 PM EST

Vice President Kamala Harris and Democrats secured support from highly engaged voters in the 2024 election but lost with less-engaged voters, highlighting the need for better communication strategies. The party must reach out to a broader voter base to avoid being stuck in a bubble and improve messaging clarity.

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