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Cord cutters prepare for political ad blitz as campaigns flood Roku, Hulu ahead of election

By CNBC   |   Aug 29, 2024 at 04:26 PM EST
Cord cutters prepare for political ad blitz as campaigns flood Roku, Hulu ahead of election

Political campaigns are increasingly targeting streaming services like Roku and Hulu for ads, surpassing Facebook and Google spending. AdImpact projects $236 million in connected TV ad sales for the 2024 election, showing a shift in ad allocation strategies.

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