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CMO - Increase Your Multicultural Marketing IQ, It's Field Trip Time!

By Forbes   |   Nov 19, 2024 at 06:53 PM EST
CMO - Increase Your Multicultural Marketing IQ, It's Field Trip Time!

Business leaders should engage in market visits with diverse consumers to enhance their understanding of multicultural marketing. Pernod Ricard's successful program, led by Daneyni Sanguinetti, highlights the importance of cultural immersion.

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