Being late to market was a benefit for DTC brand Caraway

By TechCrunch | Jun 11, 2024 at 10:15 AM EST

Caraway offers non-toxic kitchenware as a safer alternative to Teflon-coated products. Founder Jordan Nathan's journey led him to create ceramic-coated cookware after experiencing Teflon poisoning. Despite challenges, Caraway has become a leading brand in the non-toxic kitchenware market.

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