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Barclays downgrades Baidu on ad pressure from generative AI

By Yahoo! Finance   |   Nov 23, 2024 at 06:42 AM EST
Barclays downgrades Baidu on ad pressure from generative AI

Barclays downgraded Baidu to Equal Weight with a price target of $83 due to the impact of generative artificial intelligence on advertising revenue. The move to gen AI is expected to lower margins and result in declining ad revenue.

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