Barca's new Nike deal explained: Is it really worth €1.7billion? And is it bigger than Real Madrid's?

By The New York Times | Nov 14, 2024 at 12:12 AM EST

Barcelona and Nike have extended their partnership in a deal worth €1.7 billion until 2038. The contract aims to boost the club's financial situation, providing a significant revenue increase. The agreement includes bonuses and is considered a victory for Barca amidst financial challenges.

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