Alibaba's Southeast Asia Unit Lazada Pushes AI Investment to Regain Market Share

By MarketWatch | Oct 17, 2024 at 04:42 AM EST

Alibaba's Lazada Group in Southeast Asia is investing in generative AI to compete in a tough market. The AI technology aims to offer personalized shopping experiences, aid sellers in content creation, and enhance logistics planning. The e-commerce giant plans to revolutionize the shopping experience over the next few years.

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