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A decade and $22 billion later, Meta's big bet on messaging is finally starting to pay off

By Business Insider   |   Nov 7, 2024 at 05:02 AM EST
A decade and $22 billion later, Meta's big bet on messaging is finally starting to pay off

Meta made a bold move by acquiring WhatsApp for $22 billion a decade ago. Now, their investment in messaging is paying off with a 48% increase in non-advertising revenue driven by WhatsApp's business messaging.

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