A Conversation With Leading Marketer Jeff Meisel On The Build Vs. Buy Debate Amidst A Struggle To Create More Authentic + Accessible Brand Experiences

In the era of digital transformation, marketers face challenges in modernizing, personalizing, and balancing physical and digital experiences. Jeff Meisel, former VP at Constellation Brands, shares insights on successful DTC strategies, loyalty platform building, and the importance of democratizing insights for better customer outcomes.