Purple Innovation, Inc. Major Shareholders & Ownership History
| Major Shareholder Name | Reporting Date | Shares Held | Market Value | Change in Shares | Ownership |
|---|---|---|---|---|---|
| COLISEUM CAPITAL MANAGEMENT, LLC | 05/15/2025 | 46.86 M | $35.57 M | 0.00% | 43.55% |
| BLACKROCK, INC. | 05/02/2025 | 4.15 M | $3.15 M | -2.38% | 3.86% |
| WASATCH ADVISORS LP | 05/15/2025 | 3.99 M | $3.03 M | 42.36% | 3.70% |
| NO STREET GP LP | 05/15/2025 | 3.88 M | $2.94 M | -20.90% | 3.61% |
| FMR LLC | 05/12/2025 | 3.44 M | $2.61 M | -5.58% | 3.20% |
| VANGUARD GROUP INC | 05/09/2025 | 2.97 M | $2.25 M | -0.19% | 2.76% |
| GEODE CAPITAL MANAGEMENT, LLC | 05/13/2025 | 1.38 M | $1.04 M | 2.11% | 1.28% |
| STATE STREET CORP | 05/15/2025 | 1.22 M | $927.97 K | -1.19% | 1.14% |
| DYNAMIC ADVISOR SOLUTIONS LLC | 04/17/2025 | 901.18 K | $684.17 K | 0.00% | 0.84% |
| INVENOMIC CAPITAL MANAGEMENT LP | 05/15/2025 | 759.95 K | $576.96 K | -4.43% | 0.71% |
| TRUIST FINANCIAL CORP | 04/29/2025 | 590.00 K | $447.93 K | -6.21% | 0.55% |
| JPMORGAN CHASE & CO | 05/12/2025 | 517.12 K | $392.60 K | -14.97% | 0.48% |
| NORTHERN TRUST CORP | 05/13/2025 | 484.68 K | $367.97 K | 5.22% | 0.45% |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 05/09/2025 | 391.72 K | $297.39 K | -9.95% | 0.36% |
| STRATOS WEALTH PARTNERS, LTD. | 04/30/2025 | 296.19 K | $224.87 K | 0.00% | 0.28% |
| GOLDMAN SACHS GROUP INC | 05/16/2025 | 238.63 K | $181.17 K | 3.86% | 0.22% |
| 05/12/2025 | 228.04 K | $173.13 K | 100.00% | 0.21% | |
| MORGAN STANLEY | 05/15/2025 | 225.84 K | $171.45 K | -40.31% | 0.21% |
| CITADEL ADVISORS LLC | 05/15/2025 | 216.59 K | $164.43 K | 100.00% | 0.20% |
| INVESCO LTD. | 05/12/2025 | 195.21 K | $148.20 K | -24.13% | 0.18% |
| DIMENSIONAL FUND ADVISORS LP | 05/13/2025 | 177.02 K | $134.36 K | 0.00% | 0.16% |
| CRUMLY & ASSOCIATES INC. | 04/22/2025 | 163.66 K | $124.25 K | 100.17% | 0.15% |
| TUDOR INVESTMENT CORP ET AL | 05/15/2025 | 150.65 K | $114.37 K | 0.00% | 0.14% |
| DIVISADERO STREET CAPITAL MANAGEMENT, LP | 05/15/2025 | 138.61 K | $105.23 K | 0.00% | 0.13% |
| BANK OF NEW YORK MELLON CORP | 04/29/2025 | 135.07 K | $102.55 K | 0.00% | 0.13% |
| PRICE T ROWE ASSOCIATES INC /MD/ | 05/14/2025 | 122.32 K | $93.00 K | 83.54% | 0.11% |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC | 05/15/2025 | 115.00 K | $87.31 K | -61.02% | 0.11% |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | 05/14/2025 | 107.04 K | $81.27 K | -0.38% | 0.10% |
| CI PRIVATE WEALTH, LLC | 05/14/2025 | 103.50 K | $78.58 K | 0.00% | 0.10% |
| B.O.S.S. RETIREMENT ADVISORS, LLC | 04/23/2025 | 100.00 K | $75.92 K | 0.00% | 0.09% |
| RHUMBLINE ADVISERS | 05/29/2025 | 86.13 K | $65.36 K | -6.91% | 0.08% |
| GROUP ONE TRADING, L.P. | 05/14/2025 | 72.36 K | $54.94 K | 419.43% | 0.07% |
| ALLIANCEBERNSTEIN L.P. | 05/15/2025 | 64.87 K | $49.25 K | 0.00% | 0.06% |
| PATRIOT FINANCIAL GROUP INSURANCE AGENCY, LLC | 04/14/2025 | 61.15 K | $46.43 K | -0.81% | 0.06% |
| BARCLAYS PLC | 05/15/2025 | 57.28 K | $43.00 K | -33.11% | 0.05% |
| DEUTSCHE BANK AG\ | 05/09/2025 | 56.70 K | $43.09 K | 0.00% | 0.05% |
| QUADRANT CAPITAL GROUP LLC | 05/13/2025 | 50.00 K | $37.96 K | 60.00% | 0.05% |
| CITIGROUP INC | 05/12/2025 | 40.48 K | $30.73 K | -11.93% | 0.04% |
| INTECH INVESTMENT MANAGEMENT LLC | 05/20/2025 | 39.08 K | $29.67 K | 100.00% | 0.04% |
| AQR CAPITAL MANAGEMENT LLC | 05/15/2025 | 36.47 K | $27.68 K | 100.00% | 0.03% |
| PLATFORM TECHNOLOGY PARTNERS | 05/01/2025 | 35.00 K | $26.57 K | 0.00% | 0.03% |
| BANK OF AMERICA CORP /DE/ | 05/15/2025 | 34.88 K | $26.47 K | -37.70% | 0.03% |
| WELLS FARGO & COMPANY/MN | 05/13/2025 | 34.55 K | $26.23 K | -0.68% | 0.03% |
| MIRAE ASSET GLOBAL ETFS HOLDINGS LTD. | 05/15/2025 | 33.74 K | $25.62 K | 4.53% | 0.03% |
| SG AMERICAS SECURITIES, LLC | 04/15/2025 | 28.79 K | $22.00 K | -18.38% | 0.03% |
| 05/16/2025 | 28.65 K | $21.75 K | -2.80% | 0.03% | |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | 05/14/2025 | 28.20 K | $21.43 K | -7.54% | 0.03% |
| COREBRIDGE FINANCIAL, INC. | 05/14/2025 | 27.86 K | $21.15 K | -1.46% | 0.03% |
| CITADEL ADVISORS LLC | 05/15/2025 | 27.60 K | $20.95 K | -69.20% | 0.03% |
| CAPROCK GROUP, LLC | 05/15/2025 | 27.42 K | $20.82 K | 0.00% | 0.03% |
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Purple Innovation, Inc. institutional Ownership - FAQ's
During the previous two years, 105 institutional investors and hedge funds held shares of Purple Innovation, Inc.. The most heavily invested institutionals were:
Coliseum Capital Management, LLC: 46.86 M
BlackRock, Inc.: 4.15 M
WASATCH ADVISORS LP: 3.99 M
No Street GP LP: 3.88 M
FMR LLC: 3.44 M
VANGUARD GROUP INC: 2.97 M
70.09% of Purple Innovation, Inc. stock is owned by institutional investors.
Institutional investors have bought a total of 80.49 M shares in the last 24 months. This purchase volume represents approximately $62.79 M in transactions.