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| Reporting Date | Major Shareholder Name | Shares Held | Market Value | Change in Shares | Ownership |
|---|---|---|---|---|---|
| 05/15/2024 | COLISEUM CAPITAL MANAGEMENT, LLC | 46.86 M | $81.53 M | 0.00% | 45.23% |
| 05/15/2024 | NO STREET GP LP | 8.00 M | $13.92 M | 60.00% | 7.72% |
| 05/13/2024 | FMR LLC | 5.93 M | $10.31 M | -14.77% | 5.72% |
| 05/10/2024 | BLACKROCK INC. | 3.99 M | $6.94 M | -5.84% | 3.85% |
| 05/10/2024 | VANGUARD GROUP INC | 2.90 M | $5.05 M | 0.70% | 2.80% |
| 04/16/2024 | STRATOS WEALTH PARTNERS, LTD. | 2.82 M | $4.91 M | 1.14% | 2.72% |
| 04/18/2024 | WASATCH ADVISORS LP | 2.25 M | $3.92 M | 2.01% | 2.17% |
| 05/13/2024 | GEODE CAPITAL MANAGEMENT, LLC | 1.25 M | $2.18 M | 1.47% | 1.21% |
| 05/15/2024 | STATE STREET CORP | 1.22 M | $2.12 M | 1.02% | 1.18% |
| 04/12/2024 | DYNAMIC ADVISOR SOLUTIONS LLC | 751,778 | $1.31 M | 9.67% | 0.73% |
| 05/13/2024 | TRUIST FINANCIAL CORP | 720,603 | $1.25 M | -11.39% | 0.70% |
| 05/14/2024 | NORTHERN TRUST CORP | 446,784 | $777,404 | 5.63% | 0.43% |
| 05/09/2024 | CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 439,444 | $764,633 | 9.62% | 0.42% |
| 05/15/2024 | BRIDGEWAY CAPITAL MANAGEMENT, LLC | 295,000 | $513,300 | -7.81% | 0.28% |
| 05/14/2024 | INVESCO LTD. | 257,831 | $448,626 | 166.96% | 0.25% |
| 05/13/2024 | NUVEEN ASSET MANAGEMENT, LLC | 228,831 | $398,166 | 0.00% | 0.22% |
| 05/13/2024 | XTX TOPCO LTD | 224,591 | $390,788 | 145.86% | 0.22% |
| 05/15/2024 | MORGAN STANLEY | 215,503 | $374,974 | -30.28% | 0.21% |
| 05/10/2024 | DIMENSIONAL FUND ADVISORS LP | 194,128 | $337,783 | -44.04% | 0.19% |
| 05/10/2024 | GROUP ONE TRADING, L.P. | 173,671 | $302,188 | 211.06% | 0.17% |
| 04/25/2024 | BANK OF NEW YORK MELLON CORP | 168,107 | $292,505 | 5.03% | 0.16% |
| 05/15/2024 | TUDOR INVESTMENT CORP ET AL | 154,078 | $268,096 | -1.00% | 0.15% |
| 05/15/2024 | CITADEL ADVISORS LLC | 145,809 | $253,708 | 324.54% | 0.14% |
| 05/15/2024 | MILLENNIUM MANAGEMENT LLC | 132,594 | $230,714 | -64.43% | 0.13% |
| 05/14/2024 | FULL SAIL CAPITAL, LLC | 116,030 | $201,892 | 0.00% | 0.11% |
| 05/09/2024 | CI PRIVATE WEALTH, LLC | 103,500 | $180,090 | 0.00% | 0.10% |
| 05/09/2024 | RHUMBLINE ADVISERS | 97,342 | $169,365 | 3.08% | 0.09% |
| 05/07/2024 | SUSQUEHANNA INTERNATIONAL GROUP, LLP | 86,953 | $151,298 | -33.08% | 0.08% |
| 04/29/2024 | COMMONWEALTH EQUITY SERVICES, LLC | 83,222 | $145,000 | 100.00% | 0.08% |
| 05/15/2024 | CITADEL ADVISORS LLC | 83,000 | $144,420 | 233.33% | 0.08% |
| 04/26/2024 | STERLING INVESTMENT COUNSEL, LLC | 80,682 | $140,387 | 0.00% | 0.08% |
| 05/15/2024 | GOLDMAN SACHS GROUP INC | 64,517 | $112,259 | -70.78% | 0.06% |
| 05/20/2024 | VIRTU FINANCIAL LLC | 64,148 | $112,000 | 100.00% | 0.06% |
| 05/07/2024 | SUSQUEHANNA INTERNATIONAL GROUP, LLP | 63,000 | $109,620 | 100.00% | 0.06% |
| 05/13/2024 | UBS GROUP AG | 60,248 | $104,831 | 63.90% | 0.06% |
| 05/15/2024 | PRICE T ROWE ASSOCIATES INC /MD/ | 60,009 | $105,000 | 51.50% | 0.06% |
| 05/01/2024 | CRUMLY & ASSOCIATES INC. | 49,263 | $85,718 | 0.00% | 0.05% |
| 05/10/2024 | ADVISOR GROUP HOLDINGS, INC. | 45,617 | $79,368 | 222.84% | 0.04% |
| 05/14/2024 | ALLIANCEBERNSTEIN L.P. | 42,100 | $73,254 | -9.27% | 0.04% |
| 05/15/2024 | BANK OF AMERICA CORP /DE/ | 41,932 | $72,962 | -53.47% | 0.04% |
| 05/16/2024 | JANE STREET GROUP, LLC | 41,745 | $72,636 | 54.50% | 0.04% |
| 05/14/2024 | FRONT STREET CAPITAL MANAGEMENT, INC. | 39,427 | $69,000 | 0.00% | 0.04% |
| 05/15/2024 | BARCLAYS PLC | 38,073 | $66,000 | -49.29% | 0.04% |
| 04/25/2024 | CALIBER WEALTH MANAGEMENT, LLC | 33,082 | $57,563 | 32.33% | 0.03% |
| 05/15/2024 | QUADRANT CAPITAL GROUP LLC | 31,250 | $54,375 | 0.00% | 0.03% |
| 05/08/2024 | FOCUSED WEALTH MANAGEMENT, INC | 30,000 | $52,200 | -37.50% | 0.03% |
| 05/13/2024 | AMERICAN INTERNATIONAL GROUP, INC. | 27,021 | $47,017 | -0.85% | 0.03% |
| 05/01/2024 | BNP PARIBAS ARBITRAGE, SNC | 26,879 | $46,769 | 73.70% | 0.03% |
| 05/07/2024 | NEW YORK STATE COMMON RETIREMENT FUND | 25,025 | $44,000 | 0.00% | 0.02% |
| 05/10/2024 | JPMORGAN CHASE & CO | 24,328 | $42,331 | -34.33% | 0.02% |
A. During the previous two years, 122 institutional investors and hedge funds held shares of Purple Innovation, Inc.. The most heavily invested institutionals were:
Coliseum Capital Management, LLC: 46.86 M
No Street GP LP: 8 M
FMR LLC: 5.93 M
BlackRock Inc.: 3.99 M
VANGUARD GROUP INC: 2.9 M
Stratos Wealth Partners, LTD.: 2.82 M
A. 78.52% of Purple Innovation, Inc. stock is owned by institutional investors.
A. Institutional investors have bought a total of 90.03 M shares in the last 24 months. This purchase volume represents approximately $103.53 M in transactions.
