Latest News of CDP
Oracle Unity CDP Helps Organizations Leverage AI to Grow Revenue
By Yahoo! Finance |
4 weeks ago
New AI features in Oracle Unity Customer Data Platform help marketers and sellers pinpoint growth opportunities within existing accounts. These advancements aim to enhance revenue growth initiatives a...
Council Post: How To Decide If A CDP Can Help Your Marketing Stack
By Forbes |
2 months ago
Buyan Thyagarajan, a CRM/marketing automation expert at EigenX, explains the importance of Customer Data Platforms (CDPs) for IT leaders working with marketing teams. CDPs offer personalization, segme...
Engie, CDPQ team up in race against Iberdrola for UK's Electricity North West, sources say
By Yahoo! Finance |
3 months ago
Engie and Canada's CDPQ are forming a consortium to bid on British power network Electricity North West (ENWL) valued at over $5.1 billion. They will compete with Iberdrola, aiming to increase their e...