Yum Brands reports surprise fall in global sales amid KFC's struggles in US

By Yahoo! Finance | Nov 5, 2024 at 07:07 AM EST

Yum Brands experienced a decrease in worldwide same-store sales, mainly due to a 7% decline in KFC's U.S. sales, despite introducing value menu items. Taco Bell saw a 4% increase. The company's global sales fell by 2%, missing market expectations.

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