WPP's former dealmaker is joining investment bank Canaccord Genuity -- a sign advertising M&A could heat up

By Business Insider | Oct 23, 2024 at 03:36 PM EST

Former top dealmaker Lance Maerov from WPP is joining Canaccord Genuity's advertising and media M&A practice. This move signals a potential surge in agency acquisitions, reflecting industry shifts towards digital marketing and technology.

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