What the NBA's new TV deal means for viewership and national, local markets

By The New York Times   |   4 days ago
What the NBA's new TV deal means for viewership and national, local markets

The NBA is undergoing major changes in its broadcast partnerships due to new media rights deals. Local market broadcasting is evolving, with teams exploring new ways to reach fans and generate revenue. The league is adapting to the shifting landscape of media consumption, aiming to enhance distribution and accessibility of games.

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