UK broadcasters hail rare win over Netflix in battle for streaming ads

By The Guardian   |   1 month ago
UK broadcasters hail rare win over Netflix in battle for streaming ads

Viewers who opt for ad-supported streaming services are watching up to 40% less content than those who pay for ad-free packages. US streamers like Netflix and Disney are attracting subscribers with ad-supported options, but traditional broadcasters see hope in retaining viewers with ad-free services.

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