TTD, CART Deepen Alliance to Transform Retail Media on Open Internet

By Yahoo! Finance   |   1 week ago
TTD, CART Deepen Alliance to Transform Retail Media on Open Internet

The Trade Desk and Instacart partnered to integrate grocery selection data into The Trade Desk platform, allowing marketers to target audiences effectively and measure campaign success in real-time. This collaboration enhances advertising strategies and optimizes campaign performance.

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