Trump Gives Cracker Barrel a PR Bailout and Hands Hands Apes a Platter of Biscuits n Gains

Meme stock traders the moment they saw Trump’s Cracker Barrel post on Truth Social:

Love him or despise the man… August 26th, 2025 is gonna have to go down in the history books as a memorable day for Donald Trump in the stock market. The self-proclaimed greatest President ever fired the Fed governor, teased giving Lockheed Martin the Intel treatment, cooked up a $6 billion joint venture with Crypto.com… and then just for fun, he decided to stir the Wall Street pot again with breakfast food (all before most of us even took a break off from work to eat lunch).

That’s right, in between celebrating his Crypto.com partnership and laughing at newly fired Fed Governor Lisa Cook’s legal threats… Trump hopped on Truth Social at 10:30 a.m. and dropped this gem: “Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll) and manage the company better than ever before.” (Coming from a former Cracker Barrel server myself, I don’t think any truer words have ever been spoken).

(Source: The Independent)

And whether he knew it or not (he definitely did)... this was a perfect give on a silver platter for meme stock traders who have been kinda bored ever since the Sydney Sweeney drama died down. Boom. That’s all it took for Cracker Barrel stock to jump 6% in less than 30 minutes, running from $54.73 to $57.50. Which also shows that Trump doesn’t only have the power to move markets with tariffs and subsidies anymore… he does it with hashbrown casserole.

This of course comes after Cracker Barrel’s new CEO thought it’d be smart to ditch the iconic yellow barrel, drop the “Old Country Store” tagline, and worst of all, retire Uncle Herschel from the logo. That’s right… Herschel, the beloved old-timer who’s been leaning against a barrel since the Carter administration, got put out to pasture like a lame mule. And even worse, the new minimalist logo looked like it was ripped straight out of a bad Shopify theme.

(Source: Fox Business)

Customers weren’t having it. Social media dragged the rebrand as “soulless,” “generic,” and “woke.” Shares tanked 14% in the days after. Even Trump Jr. piled on with a “WTF is wrong with @CrackerBarrel??!” post. Cracker Barrel scrambled to reassure diners that Herschel was “still family” and would stick around on menus and signage… but the damage was done.

That is until Trump Sr. decided to swoop in and frame the whole fiasco as what he called a “billion-dollar publicity opportunity.” His advice? Hold a press conference, admit the screw-up, and “make Cracker Barrel a WINNER again.” Investors ate it up. Meme traders ate it up. And honestly, anyone who’s ever killed 45 minutes in a Cracker Barrel gift shop waiting for Sunday brunch probably ate it up too.

So now Cracker Barrel, a 55-year-old chain better known for rocking chairs and fried apples than Wall Street theatrics, is suddenly riding a meme stock wave… all because Trump thinks the new logo blows. Forget Sydney Sweeney’s genes or wherever Roaring Kitty is hiding out. The new WSB darling of the week is literally biscuits and gravy. And here’s the crazy part: Cracker Barrel could spark an honest-to-God stock resurgence by just doing the easiest thing imaginable… going back to the old logo. What if that was the plan all along? Yeah, it definitely wasn’t.

At the time of publishing this article, Stocks.News holds positions in Intel as mentioned in the article.