This is Siri-ous: Apple is told it should tone down its bold AI claims

By Business Insider   |   3 weeks ago
This is Siri-ous: Apple is told it should tone down its bold AI claims

Apple's marketing prowess is well-known, but it must align with product quality. Apple faced scrutiny over its generative AI launch, with the Better Business Bureau advising against misleading "Available Now" claims. The incident serves as a reminder to ensure technology matches marketing promises.

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