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The lowly bank branch is JPMorgan's key tool to reach the wealthy. Kristin Lemkau explains why.

By Business Insider   |   Sep 5, 2024 at 05:49 AM EST
The lowly bank branch is JPMorgan's key tool to reach the wealthy. Kristin Lemkau explains why.

JPMorgan's US wealth management division head, Lemkau, aims to attract more customers and assets by enhancing products and hiring advisors. Despite a focus on digital tools, she values in-person advice and branch growth.

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