The app data has spoken, and Gen Z's love for Temu is real

The app data has spoken, and Gen Z's love for Temu is real

Gen Zers in the US favored the Chinese online marketplace app, Temu, with 42 million downloads. It offers discounted products and a gamified shopping experience, appealing to users beyond Gen Z. Despite Amazon's dominance, Temu's affordable and personalized shopping experience resonates well with Gen Z.

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