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The app data has spoken, and Gen Z's love for Temu is real

By Business Insider   |   Nov 15, 2024 at 12:12 AM EST
The app data has spoken, and Gen Z's love for Temu is real

Gen Zers in the US favored the Chinese online marketplace app, Temu, with 42 million downloads. It offers discounted products and a gamified shopping experience, appealing to users beyond Gen Z. Despite Amazon's dominance, Temu's affordable and personalized shopping experience resonates well with Gen Z.

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