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Tennessee's 'talent fee' isn't surprising. In business, you charge what people will pay

By The New York Times   |   3 months ago
Tennessee's 'talent fee' isn't surprising. In business, you charge what people will pay

Increases in costs, such as football tickets, are often passed on to consumers in big business like college athletics. With athletes now receiving compensation, prices are rising for tickets and donations, reflecting the business side's need for profit.

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