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Study Finds Advertisers Benefit From TV Campaigns Using More CTV

By Forbes   |   3 days ago
Study Finds Advertisers Benefit From TV Campaigns Using More CTV

LG Ad Solutions and iSpot collaborated on The Efficiency Curve study, analyzing CTV and cross-screen advertising, to optimize ad spend balance between CTV and linear TV. The study revealed reallocating impressions towards CTV can enhance campaign reach and conversion rates.

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