Sony India secures $170 million Asian cricket media rights; Reliance-Disney skips bidding

Sony India secures $170 million Asian cricket media rights; Reliance-Disney skips bidding

Sony's India unit secures media rights for Asian Cricket Council tournaments until 2031 for $170 million. Disney and Reliance did not bid, with Sony aiming to strengthen its position in India's media industry amidst consolidation after the Reliance and Disney merger.

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