Single-serve soda brand outperforms Coke, Pepsi, outsells eggs at...

Single-serve soda brand outperforms Coke, Pepsi, outsells eggs at...

OLIPOP, a rising soda brand, has overtaken Coke and Pepsi in sales, targeting $0.5 billion in 2024. With innovative flavors and marketing, like the successful "Barbie" collab, they're tapping into consumer nostalgia and health-conscious trends.

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