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Singapore's TWG gives Gen Z-ers an ultra-glam tea room experience for $10. Its CEO says affordable luxury is the name of the game.

By Business Insider   |   1 month ago
Singapore's TWG gives Gen Z-ers an ultra-glam tea room experience for $10. Its CEO says affordable luxury is the name of the game.

The CEO aims to offer affordable luxury experiences through TWG Tea and Bacha Coffee stores. Despite luxurious designs, products are reasonably priced. The brands cater to a diverse clientele, including young people seeking quality products at accessible prices.

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