Shanghai bets on live-streaming economy to boost China's anaemic consumption

By Yahoo! Finance | Sep 3, 2024 at 05:32 AM EST

Shanghai plans to boost its live-streaming sector with a target of US$85 million in online sales by 2026. The three-year plan aims to stimulate consumer spending, promote the city's image, and drive economic development by leveraging the potential of the live-streaming economy.

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