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Saunas are the hot new hangout spot, so I tried a $44 social cold plunge class. It was awkward -- until I took an ice bath with a stranger.

By Business Insider   |   5 days ago
Saunas are the hot new hangout spot, so I tried a $44 social cold plunge class. It was awkward -- until I took an ice bath with a stranger.

A communal sauna and cold plunge studio in London's financial district, Arc, offers social wellness experiences. Saunas and ice baths are merging with socializing, catering to the growing need for connection post-COVID. The global wellness industry is booming, with social saunas gaining popularity globally.

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