Rumble Wants to Marry Tether’s AI Armory, and Retail’s Already Tossing Rice…

Bold strategy Cotton, let’s see if it pays off for ‘em… 

Rumble, the so-called “free speech” video platform that doubles as Truth Social’s streaming home and a publicly traded meme stock, just decided its next act is to become an AI cloud heavyweight. How? By backing up the friggin’ Brinks truck to Germany’s Northern Data in a potential $1.17 billion share-swap deal, bringing in a massive GPU war chest and a multi-year commitment from Tether, the world’s largest stablecoin issuer.

(Source: Giphy) 

In short, during the Q2 earnings call, Rumble founder/CEO Chris Pavlovski hinted the talks were real. “We’re seeing quite a lot of interest, and this is coming from not just governments and countries… we’ve now entered into RFP processes with multiple governments.” Translation: if this deal goes through, Rumble won’t just be streaming political rants and cat videos… It'll be leasing Nvidia silicon to the same institutions that run the passport office.

(Source: Reuters) 

From there, the proposed offer would give Northern Data shareholders 2.319 Rumble Class A shares for each of theirs, valuing Northern Data at roughly $18.30 per share… a 32% discount to its Frankfurt close. If every share gets swapped, Northern Data investors end up holding about a third of Rumble’s stock. Tether, which already owns 54% of Northern Data and 48% of Rumble, would walk away as Rumble’s largest Class A holder and a guaranteed GPU customer. Bigly. 

As for the GPUs, well they aren’t leftovers… this amounts to around 20,480 Nvidia H100s and more than 2,000 H200s, the kind of hardware that makes hedge funds drool and AI startups cry about lead times. Rumble would fold Northern Data’s cloud division (Taiga) and data center arm (Ardent) into its own ecosystem, effectively turning itself into an AI infrastructure landlord overnight.

(Source: Giphy) 

But, but, but… there are some strings attached here. Northern Data would first have to unload its crypto mining business, Peak Mining, to pay down part of a metric f*k ton loan from Tether back in 2022 (read: €575 million). Tether, for its part, has given its blessing to the deal… which makes sense since it’s effectively playing both sides of the table. However, with that said, this isn’t a done deal yet. Due diligence is still in play, and the two companies admit there’s no guarantee it’ll reach a formal offer. Translation: We are definitely in the “just the tip” phase. 

Although, if it happens, this move takes Rumble from “politically spicy YouTube alternative” to “AI cloud player with stablecoin money behind it.” That’s not a pivot so much as a full-on identity transplant. In a market where GPU supply is the new oil, controlling that much high-end compute power, with Tether as both investor and customer, would be a yuuuuge win. 

(Source: Giphy) 

And yet, Rumble stock is still down over 34% in 2025, but up 41% over the past year. If the deal closes, the retail crowd might finally have a reason to believe Rumble’s moonshot ambitions are more than just Truth Social’s degenerate cousin. Meaning, keep your eyes on this story and place your bets accordingly. Until next time, friends… 

At the time of publishing, Stocks.News does not hold positions in companies mentioned in the article.